Disney+ Christmas Campaign 2024

The festive season is one of the most anticipated moments in the calendar, marked by magic, wonder, and bold creative opportunities. For Christmas 2024, I led the visual direction and executed the entire campaign design solo - shaping the look, feel, and tone from concept through to delivery. I collaborated closely with the AV team to ensure consistency and cohesion across all campaign assets. Our creative approach embraced playful juxtaposition - pairing unexpected imagery with witty copy to inject a sense of fun and charm. We gave iconic IPs the spotlight, allowing them to own the space and connect with audiences in a fresh, visually dynamic way. This visual approach then went on to influence the look and feel of the takeover of The Big Wheel at Winter Wonderland, A Home Alone Experience and theCromination OOH placement.