'The Full Monty - The series' PR Event

The return of "The Full Monty" marked a significant moment, this time in the form of a series exploring the current and up-to-date stories of the characters. Spearheading this comprehensive PR event, I played a pivotal role in guaranteeing a cohesive brand presence throughout. My responsibilities extended to the meticulous curation of large-scale print assets, as well as the development of smaller assets such as lanyards, stickers, and popcorn boxes. This strategic approach aimed at maintaining a consistent and impactful visual identity, contributing to the overall success of the event.