Long Running Series Campaign

The 'Long Running Series' campaign, which kicked off at the start of 2024, was centred around the prominent Comedy shows on Disney+. A deliberate emphasis on tailored Out-of-Home (OOH) placements, such as train stations and tube carriages, were adopted to extend engagement with a significantly broader audience, effectively conveying the availability of their favourite shows and how accessible they are. This initiative involved an extensive campaign footprint, notably featuring a complete takeover of Oxford Circus tube station, deployment of 8800 tube cart banners, placement of 8000 train panels, 50 rail carriage dominations and the takeover of 25 rail station ticket spaces. This meticulous approach successfully maximised visibility and reinforced the presence of the highlighted Comedy shows on Disney+.