National Geographic
Leveraging tailored Out-of-Home (OOH) placements strategically, this initiative aims to create a distinctive and visually compelling campaign that breathes vitality into the National Geographic brand. Throughout the annual calendar, National Geographic commemorates various events, with specific emphasis on notable occasions such as Shark Week, Geography Awareness Week, and World Space Week. This approach enables me to illustrate to consumers that they can learn thoroughly about the subject in the comfort of their own homes, in front of their television screens.