Waldo

Waldo, a contact lens company with expertise in blue light glasses, approached me in 2020 to spearhead the development of their latest product launch. I played a pivotal role in enhancing their brand identity and facilitating the successful market introduction of their new offering. My responsibilities encompassed the conceptualisation and execution of the overall UI experience, contributing to the seamless navigation and engagement throughout the customer journey, while creating an eye-catching and unique look and feel.